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LINGUA INGLESE - CORSO BUSINESS di Antonio Portaluri e Raffaele Nardella
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Introduzione
L'argomento affrontato in questa Unitā del Corso Business di Lingua Inglese sono i prodotti di consumo di massa. Allinterno della Unitā si trova un brano in Lingua Inglese con alcune parole in grassetto collegate al Glossario (si apre in una nuova finestra) per le traduzioni. E' inoltre possibile: ascoltare il file audio, necessario allesercitazioni sia di Listening (comprensione dell'ascolto) che di Speaking (ripetizione delle frasi ascoltate); esercitarsi con i 4 Vocabulary Check (controllo lessicale) e i 5 Mix (riordino della frase), esercizi interattivi che forniscono lautocorrezione con feedback immediato al corsista. Al termine si puō svolgere il relativo Test |
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ACTIVITIES
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CHINA: A NEW CONSUMER SOCIETY New trends and changes in consumer goods are growing fast. In daily consumer products, analysts report a growing emphasis on individuality and high quality. New buyers will soon be in search of brand name products. Competition will get stronger as more and more players continue to enter the market offering a wider range of products. They learn to listen to consumers, hear their needs and understand their perceptions.
Since the opening of China to foreign producers, most global competitors are trying to enter this fast growing consumer market. The interest has been considerable, not only in companies delivering products to local consumers, but also in those planning to establish manufacturing bases in China to take advantage of very competitive labour costs. Moreover, as Chinese consumer affluence continues to rise; quality, good value and brand names will influence their purchasing criteria and help them build their own consumer identity. This is how marketing strategies of foreign companies are indirectly accelerating the formation of a consumer society in China. |