logo Nspeak CORSO BUSINESS di Antonio Portaluri e Raffaele Nardella

Torna all'Indice del Corso

 

Introduzione
 

L'argomento affrontato in questa Unitā del Corso Business di Lingua Inglese sono i prezzi.

All’interno della Unitā si trova un brano in Lingua Inglese con alcune parole in grassetto collegate al Glossario (si apre in una nuova finestra) per le traduzioni. E' inoltre possibile: ascoltare il file audio, necessario all’esercitazioni sia di Listening (comprensione dell'ascolto) che di Speaking (ripetizione delle frasi ascoltate); esercitarsi con i 4 Vocabulary Check (controllo lessicale) e i 5 Mix (riordino della frase), esercizi interattivi che forniscono l’autocorrezione con feedback immediato al corsista. Al termine si puō svolgere il relativo Test

ACTIVITIES

//the bitrate must be specified in order to work properly Clicca here E' necessario Flash! Scaricalo gratis!

Download mp3


Vocabulary check 1


Vocabulary check 2


Vocabulary check 3


Vocabulary check 4


Mix 1


Mix 2


Mix 3


Mix 4


Mix 5


FINDING THE RIGHT PRICE

One of the key factors in marketing a new product consists in finding its exact price. Nowadays consumers are usually open-minded and keen on trying new brands when they see the value and when the price does not exceed their expectations.

The problem of pricing is even more challenging when a company needs to sell its products overseas. Therefore, before figuring out how to price their products and design their terms, they need to learn as much as possible about the country's payment norms, creditor protection laws, and their customer's credit history.

The age-group of the target consumer is another important price indicator. The practical minded consumers are generally older, more reserved and hesitant in chasing after trends. Prices could be their main concern.

They are likely to be more sceptical to advertising. Therefore marketers need to reach them through various means such as winning product qualities, as well as wide distribution. Besides, a reasonable price level would also encourage constant re-purchase.

Another aspect that should be considerd is the impact of advertising and promotions on pricing. Large scale promotions are often expensive, because the cost-effectiveness of traditional media campaigns declines drastically when target markets are dispersed over a wide area.


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