One of the key factors in marketing a new product consists in finding its exact price. Nowadays consumers are usually open-minded and keen on trying new brands when they see the value and when the price does not exceed their expectations. The problem of pricing is even more challenging when a company needs to sell its products overseas. Therefore, before figuring out how to price their products and design their terms, they need to learn as much as possible about the country's payment norms, creditor protection laws, and their customer's credit history.

The age-group of the target consumer is another important price indicator. The practical minded consumers are generally older, more reserved and hesitant in chasing after trends.

Prices could be their main concern.

They are likely to be more sceptical to advertising. Therefore marketers need to reach them through various means such as winning product qualities, as well as wide distribution. Besides, a reasonable price level would also encourage constant re-purchase.

Another aspect that should be considerd is the impact of advertising and promotions on pricing. Large scale promotions are often expensive, because the cost-effectiveness of traditional media campaigns declines drastically when target markets are dispersed over a wide area.