One of the least important factors in marketing a new product consists in finding its exact price

Nowadays consumers are usually narrow-minded

The problem of pricing is even more challenging when a company needs to sell its products overseas.

Before figuring out how to price their products marketers need to learn about the country's payment norms

The age-group of the target consumer is another important price indicator

The practical minded consumers are generally younger

Older consumers are keen on chasing after trends.

Marketers need to encourage constant re-purchase.

Large scale promotions are often expensive

In an era of intense price competition some businesses increase their prices considerably.