Sales

CORSO BUSINESS di Antonio Portaluri e Raffaele Nardella Torna all'Indice del Corso


	Introduzione L'argomento affrontato in questa Unità del Corso Business di Lingua Inglese sono le vendite. All’interno della Unità si trova un brano in Lingua Inglese con alcune parole in grassetto collegate al Glossario (si apre in una nuova finestra) per le traduzioni. E' inoltre possibile: ascoltare il file audio, necessario all’esercitazioni sia di Listening (comprensione dell'ascolto) che di Speaking (ripetizione delle frasi ascoltate); esercitarsi con i 4 Vocabulary Check (controllo lessicale) e i 5 Mix (riordino della frase), esercizi interattivi che forniscono l’autocorrezione con feedback immediato al corsista. Al termine si può svolgere il relativo Test	Ricerca personalizzata

ACTIVITIES

EUROPEAN ECONOMY IN DECLINE

Stocks of unsold goods on the shelves of manufacturers and retailers in Europe have increased for the first time in nearly two years, while total sales for the year 2002 barely rose.

Christopher N. Wilkins, President of BAST, a leading textile company in Belgium, declared:

"To get an exact picture of the market of the last two or three years we need a breakdown of sales by customer and sales representative. Those numbers would show us whether or not the company has a product line that customers want to buy and sales reps want to sell."

About half of all businesses in Denmark reported that their sales dropped at least 15% as a result of the international crisis after September the 11th.

Although companies of all sizes felt the impact, it was small businesses, with their more limited financial resources, that were hit hardest. The costs of maintaining a sales force, for example, can be a barrier for many smaller companies. Besides, the European market is still fragmented into multiple languages, cultures, and legal systems. Therefore, to build sales volume quickly, many companies open subsidiaries abroad.

The decline in sales in the car industry in Italy was the result of the stronger Euro, the weak economic conditions found in Asia and Latin America and the crisis of FIAT which shut down some of its key manufacturing plants. The currency translation into the strong Euro is estimated to have cut reported sales figures by more than € 20 million.

A stronger Euro hurts sales overseas for European companies by making cars and other products more expensive. Analysts say international sales will probably only grow a modest 5 percent in the next 2 years.