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In Touch with the Customer

Step 1

Customer Care

In order to fight competition, companies need to check out their potential customers abroad as carefully as they do for new domestic clients. Good sources of information are their accounting firms, international banks and credit-reporting services.

To be successful, national and global competitors need skilled employees and a large customer base as well as new marketing strategies.

Lack of information may inhibit the ability to meet customer demand for certain products, which can have an adverse impact on operating costs.


Glossary


In touch with = In contatto con
the customer = il cliente
fight competition = combattere la concorrenza
to check out = seguire
potential customers = potenziali clienti
domestic clients = clienti nazionali
accounting firms = società di consulenza
credit-reporting services
= servizi finanziari
global competitors
= società che operano sul mercato mondiale
skilled employees
= dipendenti qualificati
a large customer base
= una vasta clientela
Lack of information
= La mancanza di informazioni
to meet customer demand
= soddisfare le richieste della clientela
adverse impact on
= effetto negativo su
operating costs
= costi operativi

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In Touch with the Customer

Step 2

Oxford Street - London 

Philip Douglas R&D responsible at Dolphin Communication recently declared:

- I want to see what the customer sees. As you get bigger and start to feel success, you tend to get isolated from what the customer sees. Sometimes you start to disregard customer complaints. You don't know if they're a problem or not.

That’s why I need direct experience at the retail level. I always shop at retail stores just to see what the shopping experience is like. I've been impressed and amazed at some shopping experiences.

Shopping along Oxford Street, for example, is always a very pleasant experience. Those stores are a model for customer satisfaction. The stock is good and the customer engagement is terrific. -

DC planned to launch its new customer-focused innovations first in the U.K. and later in other parts of the world. The programs would include 24-hour customer service and guaranteed shipment on more than 10,000 items. It will also include reduced minimum order quantities, simplified prices, and a larger sales force to improve presence at customer facilities.

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Glossary


disregard customer complaints = trascurare le lamentele del cliente
at the retail level = sul punto vendita
retail stores = negozi al dettaglio
I've been impressed and amazed = Sono rimasto favorevolmente impressionato e ammirato
customer satisfaction = soddisfazione della clientela
customer engagement = coinvolgimento della clientela
to launch = lanciare
customer-focused = centrati sul cliente
customer service = servizi alla clientela
guaranteed shipment = spedizioni garantite
reduced minimum order quantities = riduzione delle quantità minime di ordini
sales force = forza di vendita
at customer facilities = presso le strutture di vendita

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